Savannah Way Ltd

Who are we?

We are leading the cohesion of the travel and tourism industry across Northern Australia.

Established in December 2007, Savannah Way Limited is not-for-profit, membership-based, limited by guarantee, Australian public company.

Our role is to promote the Savannah Way brand, create awareness of and generate travel and tourism to The Savannah Way route from Cairns in Tropical North Queensland to Broome Western Australia, via Katherine in the Northern Territory.

Savannah Way Limited works with small businesses and communities along the route through sustainable tourism and network support including tourism promotion, road signage, brochure and merchandise distribution, agent and media contact.

Savannah Way Limited also links stakeholders with the market (and each other), as well as assisting regional development through research, projects, training and consultation.

The promotion of the drive route is undertaken in co-ordination with our partners and members, including:

  • Tourism and service businesses
  • State, Regional and Local tourism organisations
  • Local, State and Territory Government agencies
  • Community, Environment and Development organisations

The organisation has Directors from Queensland, Northern Territory and Western Australia.

Board of Directors

  • Bram Collins, Undara Experience – Chairman
  • Mark Crummy, Northern Territory Department of Industry, Tourism and Trade
  • Natasha Mahar, Australia’s North West Tourism
  • Glen Hingley, Tourism Top End
  • Mark Olsen, Tourism Tropical North Queensland
  • Jacqueline Crooks, Tourism WA
  • Charlie Sharpe, Lake Argyle Resort WA
  • Michael Jerram, NT Immersions, Katherine NT
  • Lyn Scouller, End of the Road Motel QLD
  • Amy Merriweather, Tourism & Events Queensland (ex-officio)

Company Secretary: Bronwyn Jones

Objects of the Company

a) promote the Savannah Way Brand;

b) create awareness of and generate travel and tourism to the Savannah Way Route which joins Cairns to Broome via Katherine;

c) contribute to the economic and social well-being of communities along the Savannah Way Route;

d) bring cohesion to the travel and tourism industry in the three affected states of Queensland, Northern Territory and Western Australia;

e) promote and facilitate the development and delivery of quality experiences for visitors travelling along the Savannah Way;

f) provide appropriate information and other services to the travellers on the Savannah Way;

g) provide advocacy services on behalf of its members to the LGAs and to local State and Australian Government Members of Parliament

h) encourage the adoption of regional, national and international policies that facilitate travel for visitors to the area;

i) collect and collate data relevant to the operation and promotion of the tourism industry along the Savannah Way

j) promote commercial initiatives that will enhance the goals of Savannah Way;

k) maximise the benefits of travel and tourism as a sustainable force for social, cultural, environmental and economic development and employment growth;

l) promote, undertake and disseminate research and information relating to the Savannah Way;

m) adopt such means of making known the objects of the Company as may to the Company seem expedient;

n) borrow or raise or secure the funds for the purposes of the Company;

o) expend money received from Members or from any other source for any purpose which, in the opinion of the Company, may further the objects of the Company;

p) to solicit and/or receive donations and legacies (whether subject to any special trusts or not) for the purpose of applying the same to any of the objects of the Company and to apply the same accordingly;

q) invest and deal with the moneys of the Company not immediately required upon such securities and in such manner as may from time to time be required including the purchase of shares in any corporation and whether or not any such investments shall be one authorised by law for the investment of trust funds;

r) undertake and execute any trusts the undertaking whereof may seem desirable whether gratuitously or otherwise;

s) formulate, establish and implement regulations and by-laws for the proper conduct of Members and for regulating and determining their membership;

t) do all such things and exercise all or any of the powers contained in the Law as if the same had been set forth at length as a separate object or power as the case may be;

u) do all such other things as may be deemed incidental or conductive to the attainment of the objects of the Company or any of them.